Search Engine Optimisation

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WHAT SEARCH ENGINE OPTIMISATION (SEO) DOES.

Here’s a fact: When people use search engines, they tend to follow only the first few links that turn up on the very first page. Very few people ever even click on the second page and there are barely a few odd souls who even reach page five in search of their answers. Therefore, if your brand turns up on the first page it is then only that you can enjoy the benefits of search engines.

The closer to the top your brand is, the higher your chances of generating website traffic. Search optimization helps your brand to turn up the initial search results on the first page so that you can reap maximum search engine benefits.

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WHY YOU NEED SEARCH ENGINE OPTIMISATION (SEO).

Being ranked first on search engines due to search engine optimisation might not seem like such an achievement at first glance, but there are a lot of benefits that come with it. Here are just a few of them:

Without SEO

A business website without SEO is like shooting an arrow without aim.

Meet sad Smith. Smith wants to digitalize his business and generate online sales. He has invested time and effort in a top-notch website but his online sales are not picking up.

What is happening?

There are several things that Smith has overlooked in his effort to build a killer website which has led to plummeting sales.

He has not incorporated any keywords his target audience is searching for into his website content.

The site has a slow loading rate.

He did not measure his online presence against competitors and failed to consider competitor strategies that led them to rank higher in search results and lure away online customers

With SEO

Meet Happy Smith. Having evaluated his performance, Smith made changes to his website according to SEO GUIDELINES which resulted in an immediate improvement in the ranking of his website

The changes he made were:

He incorporated keywords in his website content

He analysed the website and fixed loading issues and optimized site structure, helping to retain viewers on the website.

He tracked his competitors search engine marketing strategies and implemented new techniques which increased his online presence and rank

The results were immediately noticeable. A beaming Smith had higher page rankings and his sales grew as his online visibility increased

How Do Our SEO Experts Work?

Organic Search

Avail the organic search service and enhance the online traffic of your website without spending anything. This is the best way to gain long-term benefits.

Strategy

On-page and Off-page are the two most influential and impactful SEO strategies for improving website presence and attaining quality traffic on your website

Keyword Research

Do you want to target a specific audience for your product or service? We can assist you in finding the right keywords for your website in order to attract your target audience.

On Page SEO

If you want to keep your website updated with the latest trends in SEO, On-Page SEO provides better and faster results in generating online traffic.

Link Building

Link Building can help to increase your Domain Authority (DA) / Page Authority (PA). It is the most effective way to get your web pages to rank among the top positions in Search Engine Results Pages (SERP).

Activity Report

Get deep insight into the web traffic on your website with the help of SEO tools like Google Analytics and Google Search Console for a better understanding of your prospects. We can help identify the demographics, visiting times, and duration of page views so that you can develop targeted marketing strategies that serve in the most effective manner.