Google AdWords

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Google AdWords

Also referred to as Google Ads, Google AdWords is Google’s official advertising system. This system is a brilliant way of pulling attention to new brands since it offers quick publicity and also gives top ranking immediately. Google Ads is not only meant for new websites or brands but is also perfect for promoting existing websites by putting them at least one step ahead of the competition and always in the eyes of potential clients. It is a wonderful advertising platform that is fast and effective when used properly. Using Google AdWords requires skill because unskilled use of this very effective platform could cost you a substantial amount of money with little to no returns. Effective use of this platform can create the magic you need for your business to beat the competition.


Google Ads takes two basic forms, both of which, though functionally different, are fundamentally similar. Regardless of the form that Google Ads is used in, the goal of the campaign is to get potential clients to click the link and get redirected to your website.

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This is the type of ad you find while searching on Google. These ads are usually found on top of Google’s Search Engine Report Page (SERP) and are usually identifiable by the little “Ad” label appearing near the URL of the website.


These ads work differently. While paid search only comes up on Google’s search engine and needs to be associated with keywords to function properly, display ads do not work this way.

How Does Google Adwords Work?

Location Targeting

Focus Ads and budget on geographic locations that you are targeting.

Keyword Planing

Go through broader market research and keyword planning

Attractive AD Copy

Attract the right customer at the right time to ensure the best returns on your ad spend.

Device Targeting

Allocate your budget and manage your communications based on the device that is being used to search.

Identify negative keywords

Exclude terms and search intent that will not result in generating leads. Our extensive market research will eliminate any unproductive ad expenditure.

Measurable Return

Measurable return is about ongoing feedback and insights that provide valuable business data in a clear and precise manner. It is the visible data on your return on ad spend.

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