HOW DOES GOOGLE ADWORDS WORK?
Google Ads takes two basic forms, both of which, though functionally different, are fundamentally similar. Regardless of the form that Google Ads is used in, the goal of the campaign is to get potential clients to click the link and get redirected to your website.
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THE TWO BASIC FORMS OF GOOGLE ADS INCLUDE:
PAID SEARCH ADS.
This is the type of ad you find while searching on Google. These ads are usually found on top of Google’s Search Engine Report Page (SERP) and are usually identifiable by the little “Ad” label appearing near the URL of the website.
These ads work differently. While paid search only comes up on Google’s search engine and needs to be associated with keywords to function properly, display ads do not work this way.
How Does Google Adwords Work?
Focus Ads and budget on geographic locations that you are targeting.
Go through broader market research and keyword planning
Attractive AD Copy
Attract the right customer at the right time to ensure the best returns on your ad spend.
Allocate your budget and manage your communications based on the device that is being used to search.
Identify negative keywords
Exclude terms and search intent that will not result in generating leads. Our extensive market research will eliminate any unproductive ad expenditure.
Measurable return is about ongoing feedback and insights that provide valuable business data in a clear and precise manner. It is the visible data on your return on ad spend.