SEO

SEO Stands for Search Engine Optimization to rank our website to the top of the page. You can increase organic traffic and get your page rank to a higher position in the Search Engine Result Page. 

Undoubtedly, both SEO and PPC are great for your business. These both can help people to improve their brand awareness, reach potential customers, and generate sales. However, different people may have experience with both of these solutions. For example, if you want to build a strong organic foundation, then you might be in need of SEO solutions for your business. In the case of PPC, you get a quick result to enhance your brand awareness and to get more reach. 

There are a lot of websites; online tutorials, youtube channels are there on the internet. If you want to learn through blogs, then search engine journal, Moz, Sempost, wordstream are a great platform to learn SEO. 

Onpage SEO Include both Content and HTML Source code of a page. Also, we need to optimize the Meta tags, image optimization, Header tags, Content, schema mark up codes etc. 

Well, SEO can’t be dead. SEO is a fundamental part of online marketing, and will always remain its position; and unless the way we explore/search for content changes significantly. It will be for a long time. Companies searching for quick leads and conversions may ignore SEO in support of more direct, targeted approaches like paid search and pay social. Still, companies that invest in SEO are investing in the long term.

According to experts, the voice searches will become its part. ComScore predicts that 50% of all searches will be including voice searches by 2022. Several articles have been published about “how to optimize for featured snippets”. Have a look at these articles to understand this concept better.

• RankBrain & Keyword Rankings.
• You Analyze Your Current Website Setup.
• Keyword Research.
• Make Content Strategy.
• Check SEOAudit.
• Define & Track Your Goals.
• Work on On-Site-Optimization.
• Work on Offpage SEO 

Keyword Research is to find the relevant keywords for your website or users search specific keyword on google. In keyword research, we can check low competition and high monthly searches. For e.g.: if you have Travel website you need to check which keywords are relevant for your website like tour packages, best tour packages etc. 

Most of the time, we heard that stuffing a keyword could not only drop the quality of your content but is also bad for your website. However, placing a keyword is extremely important to rank its position higher in the search engine. So, firstly, you can add a keyword in the title, then, in the first paragraph of the content. After that, the keyword should appear in an H2, and then in the last paragraph if possible. Try to add keywords without losing the sentence meaning.

Of course, yes blogging will also help in SEO to rank your site on Google search engine. For that, you need to add your keywords in high-quality content, trending topics, and you get more traffic on Google.

Yes, HTTPS affect SEO and your business too. It is considered to be a more secure version of HTTP. Check out the URL of this page. Look at the “https” at the beginning, and the icon to the left which shows “secure”. Google seems on pages like these generously. This may help index the HTTPS pages first, then recognizes as a ranking signal. Also, HTTPS is also faster than HTTP, which can alter the click-through charge. Thus, changing to HTTPS from HTTP should positively impact your rankings!

Yes Meta tags in SEO are important 

• Meta Keywords Attribute –keywords that are relevant to the page.
• Title Tag – This includes the title of your page.
• Meta Description Attribute – It describes your page.

In general, the meta title tag and description let search engines know what your page is about. You can’t avoid these.

A robots. txt file instructs search engine crawlers which files or pages the crawler can or can’t request from your site. 

All the breadcrumbs, tags, and categories all help dictate the taxonomy and structure of your site to search engines. This help indicates both the user and the search engine how to get from one page to another within your website. They also strengthen the power of the parent categories of every topic.

Where to begin? Link building. Keyword research. Site audits. On-page SEO. All of the techniques are important and play a different role. However, understanding all is vital for a person to get more benefits.

Commonly referred to as “link juice,” link equity is the amount of clout a link carries from one page to another. Before nofollow links, all links had link equity, and spam (posting links across the network not to be informative but for acquiring referral traffic) was a surefire approach to receive your pages to rank higher. It was obvious to see many sites controlled by the same individual on the front page of the SERP and to see blog remarks overwhelmed with links to inappropriate content. Today, you can, however, click through from one page to next using nofollow links; but search engines don’t support them when they crawl the web, so no link equity is reached.

A website’s domain authority relates directly to its capacity to rank in the search engine. You can consider of domain authority as an addition to link equity. If a page’s link equity is defined by the amount and quality of its links, then a website’s domain authority is decided by the link equity of all the web pages.

Link building is one of the most powerful SEO strategies by which an SEO gets links to increase a page’s link equity, and therefore it’s ranking, plus its traffic. Both internal and external link building can help increase page authority, but one is definitely more difficult than the other. 

It’s the clickable text in a hyperlink’s anchor text that specifically suits the potential keyword of the page to which it links. Anchor text notifies the crawling search engine about the subject of the linked-to page.

Broken link building is the method of trying out links to pages that no either, no longer exist or have been removed and replaced with its own pages. There are several ways to obtain broken links. Most SEO tools enable you to compare the backlink profiles of opponents and recognise which of their links are broken. 

A follow link carries link equity or passes through link juice and helpful to rank our website. A nofollow link carries no link equity, and it does not pass through link juice. 

As the name suggests, internal links come from within the same domain. On the other hands, external links don’t come from within the same domain.