Content writing is an important part of social media writing most people unfortunately overlook. This is a very big mistake. The fact is that a website with well planned, researched, and written content already promotes itself. Yes, without any form of advertisement, such a website would gain virtually no publicity, but this would happen to any website.
A website with well-written content has an edge over its counterparts, however, however: While an advertisement may bring potential clients to a website, it is good content that keeps them there. Think about it. How many times have you followed an ad link to a website you thought might be of some help, but after a few seconds decided the site was useless? What made you come to this decision? Content!